Luis Arias

  • Global Content Writer / Strategist
  • New York City

VISION: To provide creative, branding, and SEM strategy for optimized content and promotional campaigns in English & Spanish.

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Multicultural creative director (copy) / global content strategist with vast experience providing SEM, bi-cultural creative solutions, English & Spanish content alignment, and brand strategy for integrated marketing, social media, and advertising campaigns.

Worked in Manhattan for over 15 years ideating, executing, translating, managing, and achieving the successful launch of global digital marketing campaigns, and integrated Hispanic communications for FCB Health / Neon, Google, Mercedes-Benz USA, Google World Cup Data Newsroom, WebMD / Medscape, People Magazine / Time Inc, Young & Rubicam / The Bravo Group (Citibank account), Hill Holliday / EP + Co (Verizon account), DirecTV, HBO, Ogilvy Healthworld, Cline Davis & Mann, Possible, VaynerMedia, Definition 6, and Grey/Wing.

Also a classically trained guitar / piano player and voice-over artist with a recording studio, who loves to play tennis, run, bike, and enjoy jazz sessions in Greenwich Village.

On-camera & Voice-over Demos: